The new policy in Dongguan, Guangdong, activates the potential for nighttime consumption, implementing "as much approval as possible" for commercial performances such as live singing and performances in bars and entertainment venues. On July 14, Dongguan released the "Implementation Plan for Promoting High-Quality Development of Service Consumption in Dongguan City," aimed at enriching cultural and entertainment consumption scenarios and promoting nighttime economic development through a series of new service consumption policies. It mentions hosting food festivals, coffee festivals, and盆菜 (a traditional dish) festivals to stimulate consumption. There will be increased efforts to attract and build high-end hotels, guiding them to transform and upgrade into "accommodation + leisure" composite business models. The potential for nighttime consumption will be activated, and commercial performances such as live singing and performances in bars and entertainment venues will be subject to "as much approval as possible" for streamlined approval processes. Recently, many regions in China have introduced related measures to promote the development of the "night economy." Guangdong has launched the "2025 Guangdong Night Economy and Summer Consumption Promotion Activities," focusing on the two hot topics of summer and nighttime economy, with over 200 themed consumption activities across the province, including "Exciting Night Markets, Flavorful Night Foods, Quality Night Shopping, Vibrant Night Entertainment, Charming Night Tours, and Fashionable Night Shows." A special survey on nighttime economy by the China Tourism Research Institute shows that urban night tourists prefer unique dining and trendy markets, with a noticeable increase in their demand for tourism shopping and cultural experiences. Dongguan will activate the potential for nighttime consumption, implementing "as much approval as possible" for commercial performances such as live singing and performances in bars and entertainment venues. It will coordinate traditional theaters with new performance spaces, introducing affordable ticket prices and diverse types of nighttime performances. It will coordinate traditional theaters with new performance spaces, introducing affordable ticket prices and diverse types of nighttime performances. To stimulate consumption, Dongguan proposes to host food festivals, coffee festivals, and盆菜 (a traditional dish) festivals, combining major events and festivals, focusing on traditional specialties and geographical indication products such as roast goose, lychee, and preserved meats, to create the "Dongguan Cuisine" cultural IP and promote it through multiple dimensions. It will create cross-industry consumption scenarios such as "Food Brand Factory Store Experience" and "Industrial Tourism + Dining Consumption," planning and developing food and cultural tourism routes, and expanding consumption touchpoints through travel guides and other carriers. It will organize catering enterprises to hold supply chain docking meetings, building a communication and cooperation platform between "catering enterprises and suppliers." It will conduct targeted attraction of high-quality domestic and foreign catering enterprises, focusing on introducing diverse business formats such as specialty dining and themed dining. At the same time, Dongguan will also formulate policies and measures to promote the high-quality development of the silver economy and the construction of community embedded service facilities to address population aging, starting the construction of community embedded service facilities. It will leverage platforms such as the China International Aging Industry Expo to showcase and promote cutting-edge technologies and products in the silver economy. Policies such as the filing of kindergarten classes will be introduced, piloting the construction of community embedded childcare service points, and promoting qualified kindergartens to offer childcare classes for children aged 2-3. It will deepen the construction of "Elderly Dining Halls" and improve the 15-minute home care service network. It will promote the pricing of water, electricity, and gas for elderly care and childcare institutions to be executed at residential living prices. It will encourage consumption in residential services. It will encourage property service companies with conditions to cooperate with elderly care, childcare, dining, and housekeeping companies to develop a "property service + life service" model. In terms of enriching cultural and entertainment consumption scenarios, Dongguan will strengthen the construction of cultural venues, encourage the establishment of specialty theaters, museums, art galleries, libraries, and cultural and creative stores, creating market-influential original IPs for trendy toys, developing a series of trendy toy-themed tourism products, and promoting Dongguan's trendy toys, themed cultural creations, unique intangible cultural heritage products, and tourism souvenirs. It will implement the "Hundred Cities and Hundred Districts" cultural and tourism consumption action plan, hosting key cultural and tourism consumption promotion activities around traditional festivals, statutory holidays, and peak tourism seasons such as summer. It will support the brand operation of the Strawberry Music Festival and increase efforts to attract high-end performance projects such as large concerts.