Everyone on CT sees Sophon and thinks the marketing is cool, but the next question is always: “What is Sophon actually?” From the inside, here’s how I see it: We’re building a consumer crypto platform, yes. But more importantly, we’re positioning Sophon as a lifestyle + entertainment brand first, something inspired deeply by web2 media ecosystems. Think RedBull experiences creating entertaining content, in Sophon’s own way. In web2 media companies own distribution, build culture which eventually leads to monetization. In crypto, projects talk too much about tech but miss story and brand. Sophon flips that. Our thesis: distribution is the product. So while people see us aura farming, building a recognizable brand through clouds, the colors, & creator-led culture… that’s by design. Because we’re onboarding users through narrative and aesthetic, then showing them the power under the hood.