Even though @Metaplex powers 99% of token and NFT issuance on Solana, its founder @meta_hess sees most token launches as broken. So the team launched Genesis, a new framework to fix onchain token offerings, he shared on @_TalkingTokens. We discuss why memecoins, stablecoins, and RWAs are converging into a single unstoppable wave and how transparency and permissionless innovation are key for the future of crypto capital markets. Timestamps: 0:00 – Metaplex's Dominance on @Solana: 99% of NFTs and Tokens 1:26 – Stephen's Background: Solana Labs, NFTs, and Infrastructure 5:00 – Candy Machine Era to Genesis: Evolving Token Launch Standards 7:03 – Standardizing Onchain Token Offerings with Transparency 10:00 – Why Most Token Launches Are Broken — and How to Fix Them 14:00 – Tokenomics, Project Types, and Launching With Integrity 17:13 – Metaplex By the Numbers: 10M Wallets, $10B in Value 18:22 – Beyond Memecoins: DeFi, Stablecoins, and App Layer Growth 20:15 – Startups Will Launch Onchain — Here's What That Looks Like 24:26 – Token Market Oversaturation? Why He’s Bullish Anyway 26:04 – IPO vs Permissionless: What 'Onchain' Really Means 29:25 – Regulation, Timeline, and Real Assets Coming to Crypto 30:43 – NFTs: Rebuilding After Fatigue, One Community at a Time 33:06 – Why NFTs Still Matter and the Hidden Strength of Their Ecosystems 34:52 – What Makes a Good Crypto Product — and a Better Founder 37:09 – Final Advice: Stay Scrappy, Stay on Day One, Stay Building