One thought on the Coldplay Tryst that’s important for companies: nothing irks me more than calling a company a family. It is not a family. It is not the same kind of relationship, love or commitment that you have to your kin. You shouldn’t have a “work wife” or treat your job with the same reverence you treat your children. Your company isn’t your baby. Your wife isn’t your cofounder (unless she literally is, which is great. Family businesses are awesome.) But when we get this order of love and duty confused— and the language gets muddled— a lot of horrible things can happen.