It shouldn't matter if it is good or bad (it's bad) because the whole point of blockchains is permissionless and credible neutrality. Chain leaders should not lead cattle to their slaughter but they also shouldn't moralize too much about it. I know I have railed against pump bc of the predatory nature of it, but I'm not an ecosystem growth lead or anything of the sort. TLDR: be neutral as a rule of thumb and promote the things that you think are good.