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Having a vocal, well spoken, and connected spokesperson is a direct replacement for founder-led marketing.
For most people @0xBreadguy was perceived to be the founder of MegaETH.
Having someone know every detail about the protocol and how to communicate publicly to CT is worth millions.

Jul 24, 22:49
Breadguy has added a billion dollars in value to the MegaETH ecosystem.
Once crypto companies realize this the arms race is obvious. Most will come to this conclusion too late.
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