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Leon Abboud
Here’s the after picture. How did we do?


Leon Abboud11 tuntia sitten
I showed my barber the Kratos beard and asked him what it would take to get it.
6,52K
Whoever ever has to do a keratin treatment for your hair / beard, don’t. This thing will burn your eyes like you’ve never experienced.
I’m going through this pain so you don’t have to.

Leon Abboud10 tuntia sitten
All right already too deep into it. Treatment getting applied. Kratos look here we come.
2,91K
All right already too deep into it. Treatment getting applied. Kratos look here we come.

Leon Abboud11 tuntia sitten
Should we do it?
4,56K
The simplest way to stand out is by creating your own category.
The simple way to create your own category is by being the first to give it a name.
Abstract: Consumer Crypto
Pengu: Crypto IP
REKT: Brand Coin
Kaito: InfoFi…
Truth is, none of the above brands are TRULLY UNIQUE.
How they stood out was by positioning themselves as a category king by naming their niche.
And then pushing all their marketing to hit on that angle.
3,84K
$400k+ yearly salary for a crypto CMO is imo totally reasonable.
In the past, better faster tech was the competitive advantage.
In 2025, blockchain tech is commoditized. They're all fast and cheap.
Distribution is the new competitive edge.

Ruto24.7. klo 22.15
People aren’t believing that companies right now are offering CMO candidates $400k+ comp packages
Here’s one from LinkedIn
2021-2024 new chains began popping like crazy
Faster tech stacks were the value prop/moat, now the moat is distribution, especially in bull markets
A good CMO can bring hundreds of millions of dollars in value to an ecosystem.
Not sure why $400k seems absurd to some ppl

2,86K
Leon Abboud kirjasi uudelleen
Found an old clip from @leonabboud_ around two years ago.
Back then my Spaces strategy was super effective, I was running daily Spaces and running my own shows.
From The Playbook, The Wale Show and alongside other projects, helping them market, scale and grow.
Bringing topics into discussion and allowing communities to come together.
Before Unfungible led with this, it was something that brought me to the position I'm in today.
I made incredible connections back then and these guys are my close friends today.
It's amazing to see how far I've come in two years, grateful for this space and all of you.
3,35K
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