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sudarshan
GP @ SF1 | AI Sales @withpipeline, tried stopping wildfires @fionco
What I didn’t understand about raising a VC fund is that each LP has a different “product” they want to “buy” & returns are just one element.
I doubled the amount I raised in the last 2 weeks because I figured out who my “customers” are & what they’re LPing for.
For Fund 1, unless you’re spinning out of a platform, your LPs will be HNWIs & Family Offices who want coinvest opportunities & GPs who want dealflow.
Institutions & Fund of Funds want to know you can build a firm, can repeatedly source and win, and can build meaningful ownership in your winners. It’s hard to prove you can do any of that if you don’t have 1-2 funds of track record to point to.
I think Emerging Managers who have great track records but struggle to raise have a mismatch between what they think they’re selling and what LPs perceive they’re selling.
I had to keep iterating on messaging and “evolving” my product until it finally started working, and got very lucky that a few very seasoned GPs pulled me aside and offered me this advice and introductions to LPs.
24,34K
I went to market beating my chest about how good I am at investing and literally not a single LP cared.
The only thing that mattered was could I get them into the next sequoia or benchmark deal and if I had 8 figs of coinvest.
Dumb, but that’s how you raise fund 1 in 2025…

Sheel Mohnot16.7.2025
Interesting-
Brian Singerman and Lee Linden are raising a $500M+ fund-of-funds:
20% to pre-seed/seed funds,
80% to partner with those funds leading Series B’s.
Smart strategy imo.
Industry Ventures runs a similar playbook, has been a great partner to us
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