most people don’t know the difference between: -positioning -messaging -storytelling -branding positioning is where you sit in the market. messaging is what you say about it. storytelling is how you make people care. branding is what they remember. get those confused, and your whole funnel leaks.

if twitter ever glitches and drafts get published, we're all going down.

tweet. farm. yap. mindshare trap.

most people quit in the middle. keep going.

babe, your government is gaslighting you right now and you’re okay with it. why are you mad the text man is doing it too?

me: post mildly contrarian take. ct: show us your birth certificate. how long have you been here? what do you know? get her outta here. growth? who wants that? shut up. really serious people doing really serious work.

hot take: crypto doesn’t have real communities. study the swifties, the beyhive, the barbz. study the lcs/worlds stans. study r/wallstreetbets. these aren’t just fans, they’re coordinated forces: -they defend -they onboard -they advocate -they build subcultures -they care about retention your community of shitposters and farmers begging to be paid via airdrops is not a real community. real communities show up: -regardless of incentives. -regardless of leadership. -regardless of hype. they care because it’s not just a product to them, it’s identity, it’s alignment, it’s theirs. study that.

Sydney Sweeney would’ve had ETH to $100k by now.

ct: why should we pay good marketers that much? also ct: why don’t we have more new users?

the only acceptable CMO comp package: -$1M in stables quarterly -25% token allocation (vesting? dont know her) -1 month off every quarter -founder must legally adopt CMO as their heir -authority to fire anyone (incl. the founder) -devs required to start every meeting by saying “marketing is product” -all merch must have CMO face on it those are the terms, don't let them gaslight you.