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Jason Shuman
GP @PrimaryVC focused on Vertical AI, Vertical Integrators and Consumer | Former @Uber Driver | BOD @info4pi
Jason Shuman kirjasi uudelleen
The trillion dollar opportunity in enterprise software is AI Agents. The reason for this is AI Agents expand many software categories because most tools have been constrained by the number of users on the other end of the tool.
Enterprise software traditionally enabled people to do their work. But now the software also comes with actual productive output as well. This then breaks the traditional limits that many software markets have had, because smaller customers can use these tools more, new departments and industries open up, and previously scarce areas of work can be scaled more.
For instance, most estimates put the code IDE category at a few billion dollars just a few years ago. This has - amazingly - always been a very small category of software. Well, now with AI Agents, the IDE market and coding in general is one of the fastest categories of spend in tech. This is because it’s bringing automation to a high value activity and supplying the world with a traditionally very scarce and high cost resource, engineers.
The same is going to be true for many other categories of work across legal, financial services, healthcare, and more. Amazingly, this now opens up many niche categories that just wouldn’t have been economically viable for a software company before. For instance, making a business out of selling software to life sciences regulatory compliance managers would have been sub-scale before, but in a world of AI Agents this all of a sudden becomes possible.
We’re already seeing this in our initial Box AI Agent use cases. Many of the early Agents being created by customers are for automating or augmenting work in previously underserved areas. This is letting customers automate a process they never would have gotten around to before, or dramatically expanding the output of work they were already doing. In all cases it’s more TAM that software wasn’t touching before.
In all, it’s clear that AI Agents are going to grow many software categories. It’s an incredible time to be going after these spaces because even the small ones will now be massive, and the big ones will just get bigger. Tons of opportunity.
180,29K
Wild to think that BNPL volume went from basically $0 to $125B over the last 6 years
This doesn’t feel like it’ll end well

The Kobeissi Letter27.7. klo 22.26
This is concerning:
Annual "Buy Now, Pay Later" (BNPL) transaction volume is expected to reach a record $116.7 billion in 2025.
That would be double the 2022 total and 7 times higher than in 2020.
BNPL use is exploding as consumers are increasingly searching for ways to borrow for spending.
A LendingTree survey showed that ~25% of users now rely on BNPL to buy groceries, up sharply from 14% last year.
Meanwhile, almost 25% of BNPL users missed at least one payment in 2025, up from 15% in 2021, according to Fed data.
Americans are piling on debt like never before.

1,26K
Unitree is the new DJI.
Undercut the competition massively on price
Unitree vs. Competition - $5,600 vs. $20K-100K
DJI vs. Competition in the early days - 12-40% less expensive
In a guaranteed massive market -
Humanoids - $30-38B by 2035
Drones - $40-73B
Gobble up market share to keep competition from even getting out of the gates
DJI Market Share
Consumer Drones - 70-80%
Commercial Drones - 65-75%
614
A decade ago my boss made me read a book that still holds most of the blueprint for how breakout AI-native companies can scale today.
When I first read Exponential Organizations, it changed the way I thought about building businesses. It unpacked what made companies like Uber, Airbnb, Amazon, and Spotify capable of growing 10x faster than their competitors—not by owning more assets, but by leveraging information, networks, and purpose.
Today, those same principles are more relevant than ever—especially for AI-native startups.
Exponential Organizations (ExOs) are built for scale. They tap into external resources—like communities, algorithms, and on-demand labor—and organize around a Massive Transformative Purpose (MTP) to drive alignment, speed, and adaptability.
Here’s what they get right:
SCALE – the external drivers of growth:
(S)taff on Demand – flexible teams instead of full-time headcount
(C)ommunity & Crowd – ideas, feedback, and distribution from users
(A)lgorithms – decision-making and automation at scale
(L)everaged Assets – use, don’t own, the infrastructure
(E)ngagement – reward participation through platform dynamics
IDEAS – the internal operating system:
(I)nterfaces – intuitive experiences for all stakeholders
(D)ashboards – real-time data to guide execution
(E)xperimentation – constant testing and iteration
(A)utonomy – teams empowered to move fast
(S)ocial Technologies – digital tools for transparent collaboration
AI-native companies that follow this playbook don’t just build faster. They build differently.
If you’re scaling a vertical AI startup right now—or thinking about how to—this framework is still one of the sharpest tools you can use.
Building an AI Native business? I'd love to learn about it.
#VerticalAI #Startups #Scaling

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