I'm pleased to share this interview with @akachacolate, CMO at @EclipseFND, Solana on Ethereum. We talk about bringing value to both Solana and Ethereum ecosystems, their branding and why the Turbo Horns mascot can help tell their story, and the incredible growth in both applications and transactions on Eclipse. Thanks to Nate and congrats to the team on this amazing and to a bright, promising 2025. Timeline 00:00 - Nate's Journey to Web3 Marketing 07:23 - The Evolution of Eclipse's Brand 18:27 - Storyboarding and Marketing Strategy in Crypto 23:45 - Bridging Ethereum and Solana Communities 30:04 - Building Community in Crypto 36:51 - Understanding Mind Share and Community Engagement 40:58 - Eclipse's Growth and Ecosystem Development 52:12 - The Importance of Events and Content Repurposing Tagging the Turbo Cabal @Alucard_eth @0xMert_ @convoluted_code @turbothecow @fikunmi_ap @hotlneblng_ @pseudosey @0xanmol @Dkb8383 @purplepill3m @0xtaetaehoho @__mihir @0xLitquidity @0xSydney @VeronicaBuron @dandlezzz @dlin128 @GojoReality @nikmorex @iamTiwaa @WittyChartGuy @smyyguy @nickwh8te @pharm_Gaga @kimseenam @ZunXBT @goatnataaaaa @OnyshchukInvest @Azuafunaya_Jnr

Key Takeaways Nate's career journey reflects a diverse background in marketing. The crypto industry requires a unique approach to marketing strategies. Eclipse's branding focuses on emotional connection and storytelling. Quality content is prioritized over quantity in marketing efforts. Understanding user demographics is crucial for effective marketing. The mascot Turbo Horns serves as a relatable brand element. Bridging communities requires a collaborative mindset. The emotional aspect of marketing can resonate more than technical details. Eclipse aims to provide a scalable solution for developers. The marketing landscape in crypto is constantly evolving. Mind share is crucial for relevance and awareness in crypto. Community should focus on core constituents, not just tourists. Brutal honesty within teams is essential for improvement. Building a community requires deep thought and strategy. Distribution and marketing are as important as product development. Events should have clear goals and be leveraged for content. Content repurposing maximizes the value of marketing efforts. Eclipse aims to retain users beyond initial incentives. A strong tech stack combined with effective marketing drives success. Collaboration between marketing and engineering leads to better outcomes.