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Great design is not just about visuals, it's about understanding the audience and the product.
Interesting thread about the design changes that went into making Uber work for cash and unbanked markets. ⬇️
1.4.2025
1/ In 2017, Uber was growing fast in emerging markets but cash payments were quietly breaking the business. Drivers kept 100% of fares, and Uber still needed its cut.
I joined the cash team to lead design. At first, it looked like an ops problem – but we fixed it with design. 👇
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