A couple years ago @FEhrsam started talking to me about focused ultrasound for modulating the brain. I was initially too bandwidth pilled to see the near term opportunity. Over time I realized the power of their approach - manipulating brain states at larger scale than single neuron resolution. There are many times we are close to making the right decision for ourselves and need a little bit of help. On the verge of falling asleep, but can't quite doze off. On the verge of going for the vegetables but order the deep dish pizza instead. There can be massive life gains through even a subtle *Nudge* of our brain state. I'm excited to be along for the journey, even in just my small way, and get to watch @FEhrsam, @quintinfrerichs and Jeremy Barenholtz build @Nudge. Overall, bio remains underrated because nearly every bio company founded today works on very small patient populations. @nudge, @neuralink, @newlimit and a small group of others are building a new class of bio company that is built to enhance *everyone* - which is literally 100-1000x the patient population of a typical biotech company. I expect we will see many many more companies like this over the coming decade as the playbook is written by those audacious enough to start and talented enough to be successful.