After 3 years building the NFT strategy at Louis Vuitton, I left to launch Suby a crypto payment layer for Telegram & Discord. In this podcast with Nicholas, I share the full journey from fashion & web3 to launching a new infrastructure for on-chain payments. Here’s a quick overview 👇 🔹 2018: I discovered crypto 🔹 2020: I was reselling sneakers during engineering school and found NFTs. I started thinking about NFTs & real-world assets 🔹 2021: I studied fashion & luxury management, wrote my thesis on web3 in luxury, and started creating content on IG, LinkedIn & X 🔹 2022: I joined Louis Vuitton to build their crypto division 🔹 2023: We launched VIA, the brand’s official NFT collection tied to physical products & events 🔹 2024: The collection hit $8M in revenue 🔹 2025: I launched Suby, with two core products: •A crypto subscription processor for paid groups on Discord & Telegram •A payment automation tool for Telegram businesses We also launched $SUBY via @believeapp → $20M+ in volume, and a solid market cap around $2-3M. The vision? To turn Telegram & Discord into crypto-powered super apps. In a few months, users will be able to transact anywhere, buy products & services directly inside those platforms frictionless & on-chain. I talk more about it in the episode, enjoy 🎧👇