I am alone CX - Solo Marketing (Phase 1): How to best utilize your CMO/agency Preface / Some recent reflections In the past three years, the agency format has undergone many changes. I have hung up a lot of marketing consultants for projects, helped awesome projects, and helped stupid projects. The biggest insight is that some project parties know no shit about marketing, and some project parties you can chill and wait for big guys to fly. A recent little thing: a marketing leader, crossed the agency to contact the KOL, confused the KOL, confused the agency, and then finally cooperated with several marketing leaders of the company, and finally there was no conversion rate. All in all, in this article, I would like to write about how to find the best CMO/Agency and how to make the most of your CMO/Agency This article is long, and it is all sincere, I hope it can help everyone.