Today, I am extremely proud to announce @Ledger’s multi-year partnership with the @Spurs. The Spurs aren’t just a legendary @NBA franchise, but also the most French team in basketball history. One of the youngest, most international, and exciting rosters in the league. This historical partnership is a pivotal moment for Ledger, entering a new era. It will further deepen our connection with American consumers, while the US represents our largest market globally. It will also reinforce access to that next generation and opens the door to a new kind of digital fluency, based on empowerment and education as the most powerful forms of protection. I want to extend my sincere gratitude to R.C. Buford and the entire San Antonio Spurs for this partnership and their unique vision.
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