Public companies are increasingly embracing crypto treasury strategies, injecting over $40 billion into digital assets in the past year alone. This trend highlights a significant shift in how corporations are managing their capital. We've identified 14 companies that have publicly adopted these strategies, with their combined crypto holdings now surpassing $76 billion.

2/ Crypto Treasury Strategy Crypto Treasury Strategy involves companies (usually non crypto-native) strategically acquire crypto assets as part of their corporate holdings. The sources of funding include existing balance sheet capital or additional fundraise, aiming for asset diversification, potential returns, or supporting crypto-centric business models. Several crypto treasury announcements that happened lately had led to the increase of the company stock price, signaling positive feedbacks from the equity markets.

3/ Source of Funding There are many different methods that a listed company can raise capital and/or deploy for crypto treasury: 1) Private Investment in Public Equity (PIPE) 2) At-The-Market (ATM) Equity Sales 3) Credit Facility 4) Reverse Merger 5) Company Treasury 6) Others

6/ BTC as the Most Preferred Asset Unsurprisingly, BTC has been the most preferred crypto asset when it comes to institutional adoption. @MicroStrategy (MSTR) has been pioneering the BTC treasury strategy since 2020, and more recent participants include Trump Media, GameStop, and Metaplanet. These companies typically fundraised through PIPE, ATM Equity sales, or public equity offering. On the other hand, companies like @Tesla, Semler Scientific, and Nexon simply bought BTC through company treasury.