.@rodeodotclub is set to hit a retention milestone. One-day buy/mint retention climbed to 33% in early June - near all-time highs and 10 points above April lows. In a space where short-term engagement is notoriously hard to hold onto, that’s no small feat. Monthly active users have cooled to around 5,000, down from a January peak of 20,000. But core activity tells a different story: over 6.2 million mints and 430,000 posts since launch point to a committed base still showing up. The poster-to-minter ratio has shifted too down from 0.8 to 0.6 as more users opt to mint rather than post. Much of this change traces back to two key updates in April: the launch of Rodeo’s iOS app and a move from ETH to USDC mint fees. Since then, the new-to-returning user ratio has flipped - from 55/45 to 5/95 -marking a clear transition from growth to retention mode. More in the newest @ournetwork__: