Let’s be honest, most people still think a tweet is just a tweet. With InfoFi, it becomes an asset and a growth lever. I break down why in my latest @Forbes piece. Tools like Galxe Starboard let projects track the business impact of social engagement. Now teams can see what’s working, double down, and reward the users driving real value. It’s not just about rewarding posts. It’s about knowing what actually moves the needle.

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