my favorite related insight from 10+ years ago was when Facebook had their own custom loader. when they used the custom loader, people blamed Facebook for the slowness. when they used the system spinner, people assumed their phone/ios was the issue.
Denislav Jeliazkov
Denislav Jeliazkov3.7. klo 23.00
Look at these 2 UIs. One of them will 100% outperform the other for one reason: The Doherty Threshold. Here's how this psychological principle works & how to use it in your products:
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