Today, The @DetroitPistons announced their new fan engagement program, Pistons Rewards, in partnership with, @uptop_xyz, powered by @avax. Similar to the program Uptop x Avalanche built for the Cleveland Cavs, Detroit fans can now earn loyalty points on everyday purchases like grocery stores, restaurants, and more. Leveraging blockchain for loyalty unlocks new data, revenue, and deeper fan connection. Detroit’s always done things its own way. This time, it’s rewriting fan engagement on-chain. Link to press release: