Wimbledon is transforming. 150 years of tradition just got an AI upgrade:
Fans can now experience tennis like never before. I got an exclusive look behind the scenes at IBM’s Championships Match Insights team. What they do: • Analyze data from all 18 courts in real-time • Predict when records are about to be broken (like a player's 500th ace)
• Create instant stories for broadcasters the moment history happens • Power "Match Chat" - an AI assistant that answers fan questions during matches
The tech that makes it possible: → Large language models trained in "the language of tennis" → Real-time data processing from every serve and rally
→ Computer vision experiments tracking individual player movements → AI-generated content that scales human storytelling → IBM watsonx AI stack for data, governance, orchestration, and NLP
My takeaway: I think it’s incredible that we can now augment the entire viewing experience. Even if you’re not there physically at Centre Court. Kevin and his team want to keep the tech “under the covers”.
Underneath AI is creating personalised experiences for 670 million tennis fans worldwide. Powerful but discreet. The grass courts remain sacred.
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