17M+ impressions in the last 30D. safe to say CT is deep in its ✨ aura ✨ farming era. ok but like… how can projects farm aura without giving try-hard energy 🧵

#1 content aura farming starts with what you post and how you post it. ✨ say less, suggest more ✨ visual identity that screenshots well ✨ lore that unfolds, not whitepapers that overwhelm ✨ let the community fill in the blanks mystique is a feature, not a bug.

#2 campaigns you’re not launching. you’re leaking. slowly. with taste. ✨ seed breadcrumbs in replies ✨ drop CT-bait without trying too hard ✨ let early users feel like insiders ✨ reward curiosity, not compliance if it feels like a campaign, it’s already less effective.

#3 strategy ✨ be selective with your channels ✨ define your POV, not just your product ✨ don’t over-narrate ✨ design with silence and scarcity it’s not minimalism. it’s intent.

#4 cabal ops you need a cabal: a small group of believers who feel like co-founders of the myth. ✨  give them the keys to remix ✨  let them write lore, memes, vibes ✨  amplify them without asking them to grind cabal → culture → lore → aura

tl;dr: aura farming is kinda the new top-of-funnel. but instead of yelling “we’re launching!” you whisper “you weren’t supposed to see this…” it’s not about building hype. it’s about creating pull.