After @tobi published his now-famous AI memo, you probably saw similar posts from other founders and CEOs flood this platform. But most companies are still in the “memos and demos” phase — ambitious plans and mandates, “AI-first” roadmaps on board decks, flashy features and demoware. Yet scalable implementations and real results remain murky. So today, we’re launching a brand new publication to close the gap: Applied Intelligence. It aims to share how builders are using AI at their companies and the meaningful impact they’re seeing. Our inaugural essay is with none other than Shopify, following up on Tobi Lütke’s memo. We learn from VP & Head of Engineering @fnthawar about the non-obvious insights, tactics and workflows Shopify used to bring an ambitious memo to life. Read the essay below.