> “or, union could be the distributor itself.” this is the part that deserves the spotlight. it's a broader trend across crypto now; if you want distribution, you have to go build it yourself. no one’s coming to save you. my thesis: crypto companies now need to own their distribution. the days of relying on hackathons and grants to magically spin up developer ecosystems are behind us. that playbook didn’t deliver. in fact, it burned a lot of capital with little to show for it. the better strategy is that these large companies that have >$20m in treasuries should act like real product companies. ship relentlessly & build things on top of their own infra. actually turn their tech into user-facing, growth-driving products. this is something i’ve been quietly observing over the past 3 months and it’s clear that smart founders have already picked up on it and started executing. kudos to @0xkaiserkarel & the team at @union_build. competent, focused and shipping the right things 💪