It takes between: 7-10 touchpoint's before someone buys something of low value 10-20+ touchpoint's become someone buys something of high value or complex 3-5 touchpoint's before someone uses something thats low friction 5-10 touchpoint's before someone uses something thats complex touchpoint = times you've encountered a product or brand So if you've ever felt guilty of over shilling NFTs, a coin, a Kaito project just remember that for people to part with their time or money they have to encounter something multiple times So just keep posting