we live in the age of pure leverage now. zero marginal cost products, infinite distribution, & compounding attention… these are the defaults. power laws used to play out across value creation through company building. now they’re playing out across actual *labor* markets. researchers. coders. thinkers. athletes. & founders (which are ironically old school now). the unit of value is the individual. & the leverage is absolute. once again: the penalty for being average is existential irrelevance. the reward for being great is generational upside. & we’re just getting started.