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Taking over Letterman’s show and pulling an audience that’s *older* on average is absolutely incredible
20.7. klo 08.31
When Colbert took over for David Letterman in 2015, the average viewer was 60 years old. CBS hoped that Colbert would attract younger viewers
Ten years later, Colbert’s average viewer is **68 years old**
That’s simply unsustainable as a business model
I used to see these shows in passing and think, “Who watches this?”
Increasingly the answer is, “Not very many people.”
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