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Read that again. In ten years, the average age of the viewer went up by eight years. That means that there are almost no net new TV watchers.
We are witnessing the slow-motion death of TV and traditional media.
20.7. klo 08.31
When Colbert took over for David Letterman in 2015, the average viewer was 60 years old. CBS hoped that Colbert would attract younger viewers
Ten years later, Colbert’s average viewer is **68 years old**
That’s simply unsustainable as a business model
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