My Take on the InfoFi FUD Why do we see so much InfoFi FUD? Most of the crypto marketing spendings in the old, pre-InfoFi, world went to a few KOLs (say 100) Via direct deals and ambassador roles The InfoFi world expends the universe of creators to a way larger number (around 10,000) of creators Hence, marketing spending is now split between the 100 KOLs and 10,000 new creators Even in case the KOLs still grab a large chunk of the marketing spendings, a substantial amount flows to the new creators via Kaito and other players It's not surprising to see substantial headwinds from the KOLs because they experience the new creators as competitors for marketing dollars