two ways to distribute ownership in a network. the lottery ticket: - a single, high-stakes event. - rewards past, often arbitrary, actions. - creates a short-term frenzy of mercenaries gaming metrics. - the community is a crowd that gathers for the draw, then disperses. the salary: - a continuous, predictable flow of value. - rewards present and future contribution. - cultivates a long-term base of committed users. - the community is an organization of co-builders. one creates a spike. the other creates a culture