facebook once built a product called timeline… a hyper-structured, surfable biography of your entire life. it let anyone browse your past like an encyclopedia. it was one of the biggest flops in facebook history. people hated it. it triggered a cultural recoil. too much visibility, too much permanence. it helped catalyze the ephemerality movement & paved the way for snap to explode. there’s a recurring pattern here: - products that preserve everything attract academics. - products that erase things resonate with everyone else. most ppl often want to be forgotten strategically. in an ai world where dissection is available on demand like this, will people recoil or will people embrace? that will be interesting to see.