Should other crypto companies do a twitter takeover now? Is this the new meta? I think it's fair to say our one worked well. We maxed out mindshare for 24 hours I'm super supportive of any teams that want to branch out and create fun moments on twitter - love the energy, we need more of it My advice: copy why something works, not how it was done Iterations usually have high diminishing returns, especially in marketing/comms People like unique things. They like fun, engaging moments. Copying can't do this Understand your audience and what they want. Figure out why things are working and why they aren't Work backwards from these first principles, make your own thing and create your own moment That's the only way to make your work hit different imo