NFTs have been seeing a surge in volume lately, and with that, the predictions, theses, and theories are starting to roll in. I jumped into a space hosted by @lokithebird with some great speakers like @anonchained & others who shared valuable insights. While I agreed with much of what was said, I still stand by my perspective. If we truly want to see institutions pour money into NFTs, we need retail attention first. Thats exactly why Luca expanded @pudgypenguins and Pengu into something global, partnering with retail giants like Walmart, Target, Walgreens etc. Onboarding retailers doesnt mean they want normies to start buying Pudgys or CryptoPunks. What it does mean is capturing mass attention. Institutions aren’t investing blindly, they’re betting on visibility. They know that retail eyes lead to momentum. That’s exactly how the 2021 NFT bull run began. Normies saw headlines, Instagram posts, and news stories about Bored Apes selling for $300K. That attention sparked curiosity, and suddenly everyone was hunting for “the next Bored Ape.” Projects like HAPE & Mekaverse rode that wave, promising to be the next big thing with 3D art and hype. It always starts with attention. Retail leads. Institutions follow.