Rujira is a beautiful name. I got hooked the moment I heard about it. It's mythical, powerful, easy to remember, and a great play of words between Kujira and Rune. It was a stroke of genius. Half of my investment thesis is based on how things sound. The rest are boring technicalities ;-) Thorchain - bold, direct Olympus / OHM / Ohmies - catchy, fun Terra / Luna - branding perfection