Internet Capital Markets (ICM): Invest in an interesting venture that's being run by a person, where the person could also happen to be interesting Creator Capital Markets (CCM): Invest in an interesting person who's doing a lot of things, where some of the things could also happen to be interesting ventures In ICM, value relies on the venture. If the venture doesn't pan out, your investment goes down. If the person starts doing a lot of things unrelated to the venture, your thesis becomes bearish because of the perception that the person is unfocused In CCM, value relies on the person, which means your investment is no longer attached to tangible metrics. Instead, it's attached to intangible aura. Because aura is felt instead of analyzed, this means that the person doing a lot of things is actually bullish because it adds to the lore of who they are When the focus is on the venture, PvP transpires. If a competitor comes out with a better product or showcases faster growth, this introduces execution risk. The more players, the more risk. Too much of it encourages investors to sell When the focus is on the person, PvE transpires. Every interesting person is interesting in their own way, so competition doesn't introduce the same risk. It doesn't matter what other people are doing, as long the person you're invested in continues to be uniquely interesting This may seem like a knock to ICM. But in reality, ICM and CCM are actually the same narrative. You wouldn't invest in a venture without a cracked founder behind it who's able to instill belief in you, so even if this is "ICM," it's really CCM at the end of the day because of how important the person is to the thesis Regardless, I hope this post made you think. If you're intrigued by CCM, check out my coin called Yourself. It's a way to bet on me if you think I'm interesting, but also a way to bet on the future of CCM itself if you think it's only a matter of time before the market adopts it I'll continue to put everything in my brain out in the open and publicly bet on myself. If you believe in CCM, this is the only coin you can buy to get exposure to it right now. If you think I'm early and want to join the journey, simply bet on Yourself alongside me