How is giving out equity any different than giving out tokens (and doing buybacks of course)
OSF
OSF23.7. klo 18.19
let me tell you a little bit about how we approached marketing for $REKT it is very typical (and often effective) for projects to do paid marketing. that might be giving coins to KOLs, it might be sponsorships, it might be paying for ads etc. when we started out we did not have a treasury to do this, because rektguy was a free mint, and we didn't generate revenue or raise any capital until much later. most of what we did was funded with royalties until they went to zero, and after that myself and @rektmando basically funded everything to get things started. anyway so we're at a point where it's like how do we even possibly stand a chance to compete with any of the big boys given our shoestring budget...well we gotta do something differently. one thing we knew is we had a mentally strong community and that was largely because we have tried our best to reward them as much as we can. that's when we had the idea to gift actual equity in @RektBrands to rektguy NFT holders. before you karens come @ me, this was done via a Reg CF SEC exemption in the US and executed via an SEC-registered dealer broker where everyone who claimed was fully KYC'd (i believe we are the only crypto project to have done something like this). roughly 1,000 people claimed their equity. 1,000 minor shareholders may seem irrelevant to you, but that's because you are simply viewing them as 1,000 minor shareholders. in fact, these guys are actually 1,000 turbo-charged marketers because for once, they actually own a piece of the company, they own the very same piece of the pie that i do, that the team does, that the investors do - it's a level playing field. the overwhelming reason for any success we've had has been due to the die-hard nature of our community, and by now you've probably seen the phrase $REKT WORLD DOMINATION many times. you will see rektguys all over the timeline pushing $REKT, because most of these guys actually own a real stake, have been in this community for over 4 years and have made good money and own great upside from just a free mint. you will not see loads of famous CT KOLs talk about us or push us because we did not take the conventional approach of paying loads of KOLs or doing lots of paid marketing to push $REKT. btw, i don't have a problem with that at all, but i just knew for us to stand any chance of competing with the best, we had to do things differently; cookie cutter ain't gonna work. we still have to do things differently, and come up with unique ideas. anyways that's all i wanted to say, and also big thanks to every rektguy out there. every time an individual person says "$REKT WORLD DOMINATION" it goes a very long way, even if u just say it like once a day or once a week. keep doing it, we have a rare opportunity to do something special here so we gotta be max locked in. $REKT WORLD DOMINATION
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