Has been awesome seeing @hypetris_ evolve the product over the past year. Elfa is the first social capital product I've seen that incorporates contextual trust as opposed to universal trust. Universal trust --> @ethos_network, I generally trust you because you are a good person Contextual trust --> @elfa_ai, I trust you for trading because you are a good trader We're at the very beginning of a shift from attention capital based products to attention and social capital based products