Web3 profiles mostly consist of a username (ENS name) and potentiially a pfp NFT. But your name matters far more than your pfp: - Your name shows up everywhere ENS is integrated (which is any major web3 app) - Pfp NFTs don’t show up by default and when they do, it’s often via your ENS profile - Your ENS name has much more utility: identity, payments, websites. - Your ENS name even links the other components of your web3 profile like pfp, bio, email etc. Now compare floor prices of the most popular pfp collections to those of, for example, 3- or 4-digit ENS names There’s no greater asymmetric opportunity right now