People on the internet love to speak in extremes, but one of the biggest 🚩 to me is when someone constantly makes grandiose claims. A marketing faux pas that sounds good in the moment but when compounded over time and never delivered on properly (which is almost always the case) just erodes trust and legitimacy for anyone who matters. “We’ll be the best in the world.” “HUGE NEWS COMING” “The timeline won’t survive this one.” “Nobody can do this better than us.” “The game is about to change forever.” “We’re about to disrupt an entire industry.” Point being: there’s a fine line between confident messaging (important!) and unrealistic arrogance. When you lean too far into the hype, the final product almost always feels like a letdown because nothing can live up to the expectation you created. It might still work on people who fall for hype lol but anyone with even a little skepticism or objectivity can see right through it from day 1.

People love to point to the Steve Jobses and Elons of the world as bold visionaries who made wild bets and won… but those are exceptions, not the rule. You can still be passionate and relentless without being blinded by your own ambition.