Everyone thinks the paths to wealth are: Building a startup. Going into finance. Investing in real estate. Inheriting it. I think there's a better way... Here’s what it is (and why I’m investing millions into it):
For years, I've been yapping about "boring businesses" - laundromats, car washes, etc. But one industry fascinated me more than any other: home services. Why? Because after a bad storm, ChatGPT can't climb on your roof and fix it.
My mission has been clear: • Make ownership possible for everyone willing to do the work • Build Main Street (not just Wall Street) • Help others create generational wealth When I met the ResiBrands team, I knew they were the ones to make it happen.
They were creating wholesome brands in fragmented, unsexy markets that actually NEED innovation. Run by people who started from nothing.
Then there’s Brandon and Carter (Pink's Window Services) who got laid off during COVID. They started a cleaning business with $153 for supplies and have grown to 173+ franchise units across 27 states. Wild.
Since my initial investment in July 2024, our combined companies now includes: • That 1 Painter: 446 units across 37 states (largest by territory in US) • Pink's Window Services: 236 units across 29 states • Garage Up: 27 signed units • Monty's Handyman Services: Concierge-style handyman brand • Action Exteriors: 22 roofing territories
@realsjmonty In 2025 alone, ResiBrands: • More than 2x'd in size • Surpassed 700+ franchise total units signed • Launched 150+ units this spring • Generated 30M+ organic social views • Painted nearly 100 homes FREE through their Paint It Forward program
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