Bitcoin may be for anyone, but it isn’t being adopted by everyone. Across 25 countries, we asked: Who’s actually using bitcoin? This week we explore WHO and WHERE people own bitcoin and HOW ownership compares to other assets. - Owners are more likely to be men, aged 30–44, and working in the private sector - In Japan, 88% have never owned bitcoin. - In El Salvador, 28% have never owned bitcoin The numbers tell a story that we are beginning to unpack. Here’s who’s in - and who’s out. 🧵👇 (1/n)

🌐 WHERE do people own bitcoin? Across 25 countries, reported bitcoin ownership varies widely. In El Salvador, 72% say they’ve ever owned bitcoin. In the U.S., just 24% say the same. Current ownership ranges from 29% (El Salvador) to 7% (Japan). El Salvador leads globally in bitcoin exposure - likely due to its once legal tender status. But zooming out: Countries like Venezuela, Nigeria, and Turkey also rank high. In contrast, Japan, Italy, and Mexico report some of the lowest rates of bitcoin ownership. 1⃣ more key insight: In all but 7 countries (UAE, Brazil, Ukraine, Switzerland, India, USA, Japan) (+ China and Hong Kong unknown), more people have previously owned bitcoin but no longer do than currently still hold it. What does that mean? (2/n)

🌐WHO owns bitcoin: Demographics Part 1 1⃣ Adult ownership varies widely, but remains under 20% in most countries with notable exceptions like El Salvador & the UAE. 2⃣In every country, male ownership exceeds female ownership, often by a large margin; however, Indonesia has a notable balance. 🇨🇭Switzerland: 26% male vs. 10% female 🇦🇷 Argentina: 20% male vs. 8% female 🇮🇩 Indonesia 16% male to 15% female. 3⃣People aged 30–44 consistently report the highest ownership across countries. However, exceptions include: 🔸Ages 18-29: Japan 🔸Ages 45-64: Philippines, Saudi Arabia, South Africa, Turkey, Venezuela 🔸Ages 65+: El Salvador, Kenya, Nigeria, Ukraine 4⃣In all but Mexico & South Korea countries ownership is highest amongst those of low income. 5⃣In all but Lebanon, less formally educated groups lead adoption. 6⃣In all but Lebanon, Russia, Saudi Arabia, people who don’t trust their government are generally more likely to own bitcoin. 7⃣In 16/25 countries, ownership is higher in those that don't trust financial institutions. (3/n)

🌐HOW does bitcoin ownership compare? In Hong Kong, China, UAE, India, and South Korea, more people own traditional assets - stocks, real estate, gold (or other precious metals), corporate bonds, government bonds, and foreign currencies - than almost anywhere else. But bitcoin ownership is highest in El Salvador, UAE, Turkey, Venezuela, and Brazil. Only the UAE appears in both Top 5 groups. (5/n)