The majority of asset issuers are starting to realize that they need to work on actual distribution. The days of launching a tokenized MMF fund and it being a big deal are over. Asset issuers now need to seriously think about who the end customers are because all the foundations and onchain treasuries are pretty much allocated. For protocols this means growing their institutional customer base if they want to be an attractive place for asset issuers to launch. Fortunately for @zksync this is an area we have been concentrating on because the current onchain economy is way too small for tradfi. We need to onboard entire nation states and economies

Also when I say institutions I’m not talking about crypto funds etc. talking about normie funds, family offices etc. We need to actually onboard them by offering a 10x better product