This is Gen Z marketing done right and there’s a few things I like here: - short-form video & fun - fixed the jargon with just “new social network where you can get paid!” - founder @jessepollak is out there himself - ppl are still a bit incentivized with $$ / juice - the “incentive” is used in the moment, irl, aka something tangible I get right now, not some NFT I don’t know if I’ll ever want or need - cool edit - my @BoysClubWorld crush is involved Maybe they didn’t onboard a thousand people that day, but does it even matter in this case? The post got 175k views & 1.3k likes. All it took to execute was probably a couple of hours, two people, a camera & a microphone. Oh, and some juice 🧃