The Yourself coin, ELI5 Consume my content. If you find the content to be valuable, you can do one of two things (or both) 1. You can engage with it 2. You can buy into $YOURSELF With the former, you're intangibly paying me in exchange for visual value. You're "spending" your attention on me in exchange for valuable content to focus that attention on With the latter, you're tangibly investing in me in exchange for financial value. Now, you're "swapping" your dollars for $YOURSELF in exchange for an asset that represents the value of my content Because $YOURSELF is an asset, it always carries a present value and a future value. The present value is what $YOURSELF is worth at the time you buy it. The future value is what you think $YOURSELF could be worth as time goes on What could make $YOURSELF be worth more in the future? A lot of things. More people could also discover my content, find it to be valuable, and start engaging with it. The more attention my content receives, the more attention $YOURSELF receives. The more attention $YOURSELF receives, the more people will buy it for the same reasons you did Just like investing in a business, the person is now the business itself. Just like using a cool product and thinking, "more people should know about this," you're getting to know a cool person and thinking, "he's got a bright future ahead of him" It just makes sense, and not only this, but it's actually way simpler of a concept get comfortable with. Products have execution risk because they literally need to work. Content has less because intangible value is subjective. Earnings can make or break a company. People just need to be genuine. Numbers have to be analyzed monthly. Personality gets to be experienced perpetually Whether this simplicity is actually complexity depends on how your brain functions. Some are quickly able to assess value through the lens of, "I just feel it in my gut because the vibes are there." Some find it easier to say, "I can model out certain catalysts in Excel and that puts me at ease" $YOURSELF is for the feelers, and will be the proxy for the future of Creator Capital Markets. Bet on me and my content. If I grow, your investment pays off. If my growth leads to more mindshare for this concept that I'm proving out live in front of you, your investment pays off more. If believing in $YOURSELF actually makes you believe in yourself, your investment becomes priceless