Brand Coins = Stock Market for Brand Hype Solving this problem: 1) You discover a cool new brand early 2) You buy it, share it, tell friends about it 3) Brand becomes huge 4) You get nothing except the product you paid for 5) Investors and the company make millions Brand Coins are fixing this: 1) Buy the brand's token (ex: @RektCoin) early when you believe in them 2) As the brand grows and gets more attention, token price goes up 3) It's like owning "stock" in the brand's cultural relevance, not the company 4) No revenue share: brand coins are a memetic, liquid, tradable expression of brand sentiment (not a security, no utility, no governance rights) Better than Loyalty Points: - Loyalty Points are controlled by company, can't trade them, expire - You own Brand Coins, can sell anytime, price goes up/down with brand popularity The $REKT Example: 1) Started as NFT art project 2) Launched energy drinks 3) Drink buyers get DRANK Points which convert to $REKT token 4) Early supporters got rewarded for believing in the brand Source: Not financial advice.

How it works: 1) Buy the brand's token (ex: @RektCoin) early when you believe in them 2) As the brand grows and gets more attention, token price goes up 3) It's like owning "stock" in the brand's cultural relevance, not the company