fun little known fact about me on this topic When I got hired at BinanceNFT, Alex was already working for Binance global During my interview, I was probably not the best qualified on paper. No experience working at a global company. But I had a decent Twitter account that showed I understood CT culture. The interviewer literally told me that was the tipping point that got me over the line. It's not a new phenom, and is only going to grow over the next few years. Running a great account is the cheatcode of this cycle.