Many queries that moved to OpenAI will move back to Google: 1. AI overviews are good now 2. Can move to AI mode for follow-up 3. Type into toolbar v open new app 4. Google’s models are better, they search the web better 5. Cloudflare just gave them a massive structural advantage

Anyone who hasn’t switched many of these queries back to Google probably just hasn’t tried it in the last three months. They will eventually and then will switch them back

This has implications for defending defectors from search. Talk to normies not giga-online people. They love the AI And ppl who haven’t switched these queries back to Google probably haven’t tried it in the last three months. They will eventually and then will switch them back