imho the whole discussion on CMOs is a great reflection of crypto in general everybody is talking about hype, audience building, etc. nobody is talking about deciding the *right* market, identifying ICPs, choosing pricing and generally finding PMF & generating revenue

you hire (and pay) a great CMO because they will lead the GTM effort and build a great business out of a great product above else, it's a business & strategy function brand equity, content marketing, etc. exist to serve the above.