Is it possible to succeed without founder-led social? Of course. Is it a very powerful tool in a company's marketing motion? Yes. The companies that I believe are crushing marketing today all have some flavor of founder-led social in their repertoire: @im_roy_lee at @cluely @denk_tweets at @beehiiv @dharmesh at @HubSpot @christinacaci at @TrustVanta @bryan_johnson at Don't Die @levie at Box